General Sports Worldwide

Our Services

Sponsorship Brokering

Helping rights holders and brands across multiple sports to build iconic partnerships.

Our Services

Sponsorship Brokering

We work closely with rights holders and brands helping them to forge leading partnerships to accelerate their business aims. Our cutting edge research team and sport industry acumen allows us to find the right opportunities for brands and rights holders alike to build truly impactful partnerships.

Sponsorship Brokering

What we do

Sponsorship Brokering

What we do

Identification & Selection

With a broad network of sports teams and rights-holders we have access to a global network of sponsorship opportunities. Taking a brand-led approach we are well positioned to identify and select the best aligned opportunities for your unique goals.

Sponsorship Evaluation

We work with organizations around the world and offer evaluations of their current sponsorship portfolio, offer insights and recommendations to the effectiveness of these partnerships against their overall business, marketing and brand objectives.

Brokerage & Negotiation

We lead our clients through the deal process, helping them build fully bespoke partnerships with sports teams. With first hand experience from each perspective in the buying process we have the insights to get you the right deal.

Consulting

Offering post brokerage services to support your sponsorship portfolio including; activation support, hospitality management and more, ensuring you get the most out of your investment.

Sponsorship Evaluation

We work with organizations around the world and offer evaluations of their current sponsorship portfolio, offer insights and recommendations to the effectiveness of these partnerships against their overall business, marketing and brand objectives.

Identification & Selection

With a broad network of sports teams and rights-holders we have access to a global network of sponsorship opportunities. Taking a brand-led approach we are well positioned to identify and select the best aligned opportunities for your unique goals.

Brokerage & Negotiation

We lead our clients through the deal process, helping them build fully bespoke partnerships with sports teams. With first hand experience from each perspective in the buying process we have the insights to get you the right deal.

Consulting

Offering post brokerage services to support your sponsorship portfolio including; activation support, hospitality management and more, ensuring you get the most out of your investment.

who we are

Our People

Steven Curnow
Sponsorship Brokering

Stephen Curnow

Executive Vice President of Sponsorship Brokering

Micheal Barker
Sponsorship Brokering

Michael Baker

Sponsorship and Executive Search consultant

Nelson Tobin
Sponsorship Brokering

Nelson Tobin

Commercial Executive

Brandon Furse
Sponsorship Brokering

Brandon Furse

Senior Vice President Ticketing and Technology

SPONSORSHIP BROKERING

Our Sponsorship Ecosystem

We have incredibly strong experience building partnerships in the following sports: Formula 1, Formula E, IndyCar and more…

Working with a number of Football Clubs across Europe with a focus on the: English Premier League, Serie A, LaLiga and Ligue 1.

In North America we work with every Major League sport including Major League Baseball (MLB), National Basketball Association (NBA), National football League (NFL), National Hockey League (NHL), and Major League Soccer (MLS).

We also operate in other sports including: Tennis, Sailing, Rugby, Cricket, Esports and Combat Sports.

Motorsport

We have incredibly strong experience building partnerships in the following sports: Formula 1, Formula E, IndyCar and more…

Football /Soccer

Working with a number of Football Clubs across Europe with a focus on the: English Premier League, Serie A, LaLiga and Ligue 1.

Major League Sports

In North America we work with every Major League sport including Major League Baseball (MLB), National Basketball Association (NBA), National football League (NFL), National Hockey League (NHL), and Major League Soccer (MLS).

Other Sports

We also operate in other sports including: Tennis, Sailing, Rugby, Cricket, Esports and Combat Sports.

General Sports worldwide

Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do. - Pele