General Sports Worldwide

General Sports Worldwide

Our experience will help you win.

General Sports Worldwide

Why General Sports Worldwide?

GSW is a full-service sports marketing and management firm that was established on the premise that nothing unites people like the power of sports. Our team has unmatched experience, having worked in the top executive positions across a breadth of premier sports organizations. Operating worldwide, our unrivalled industry experience, trusted reputation, access to decision-makers, and our diverse service portfolio allows us to lead our clients to success.

Our experience will help you win.

WHY General Sports worldwide

The GSW Difference

Unmatched Experience

Together, with decades of experience we have first-hand experience and understanding of exactly what it takes to succeed in the business of sports.

Network Depth

Through our time in sports we have built strong long-lasting relationships with key decision makers across the industry including: sports teams, athletes, governing bodies, agencies and blue-chip brand.

Trusted

By the sports industry and all others that intersect with it. Our working philosophy ensures that each and every client, project and party receives the highest levels of professionalism and quality of service.

Full-service

Our service categories naturally flow from one area to another allowing us to offer holistic support to our clients providing them with the tools they need to succeed.

Together, with decades of experience we have first-hand experience and understanding of exactly what it takes to succeed in the business of sports.

Through our time in sports we have built strong long-lasting relationships with key decision makers across the industry including: sports teams, athletes, governing bodies, agencies and blue-chip brand

By the sports industry and all others that intersect with it. Our working philosophy ensures that each and every client, project and party receives the highest levels of professionalism and quality of service.

Our service categories naturally flow from one area to another allowing us to offer holistic support to our clients providing them with the tools they need to succeed.

what we do

Our Services

Refined through decades of experience in sport and serving clients at the highest levels we have developed a broad and interconnected service portfolio aimed to ensure our clients are empowered to make impactful decisions to succeed in their unique business objectives.

WHY General Sports worldwide

Our Services

Refined through decades of experience in sport and serving clients at the highest levels we have developed a broad and interconnected service portfolio aimed to ensure our clients are empowered to make impactful decisions to succeed in their unique business objectives.

Sponsorship Brokering

Player Representation

Team Mergers & Acquisition

Executive Search

Consulting

Diversity Initiatives

What we do

Our Services

Refined through decades of experience in sport and serving clients at the highest levels we have developed a broad and interconnected service portfolio aimed to ensure our clients are empowered to make impactful decisions to succeed in their unique business objectives.

Sponsorship Brokering

Player Representation

Sponsorship Brokering

Player Representation

Team Mergers & Acquisition

Executive Search

Consulting

Diversity Initiatives

Team Mergers & Acquisition

Executive Search

Consulting

Diversity Initiatives

Our Mission

Through our experience and elite network we provide global best in class service to our clients, building long and strong relationships by upholding honesty and integrity.

who we are

Our People

Andy Appleby
Sports Team M&As

Andy Appleby

Founder & Chairman

Lou DePaoli
Executive Search

Lou DePaoli

President Executive Search and Team Consulting

Micheal Huyghue
ATHLETE MANAGEMENT / DIVERSITY / CONSULTING

Michael Huyghue

Managing Director of North America

Sam Rush
CONSULTING / ATHLETE MANAGEMENT / M&A

Sam Rush 

CEO of General Sports Worldwide

Our Values

What We Stand For

Integrity is fundamental to all the work we do. In an industry where relationships and trust are so important, it is our tireless commitment to honesty and doing what is right that cements our place in the sports world.

As an organization, we believe that continuous improvement and growth are essential for the long-term success of our employees, clients, and partners.

At General Sports Worldwide we promote a culture that enables us to commit; to success, quality, our clients, our partners and one another. In our years of experience we understand this is an essential element to succeed in the business of sports.

Teamwork is essential in sports. To facilitate collaboration, knowledge sharing, and networking, we have designed a flat organizational structure that empowers our team. By working together, we can achieve great things and make a positive impact in the sports industry.

We are ambitious in our objectives, ideas and strive to deliver. We actively seek new opportunities and work together to overcome new challenges.

General Sports worldwide

What Our Clients Say About Us

“General Sports Worldwide’s industry expertise and experience were valuable in helping us evaluate our structure, systems, and staffing as part of our consulting agreement with them.  They provided us with excellent insights, assessments, and recommendations that we were able to implement.   We look forward to working with General Sports Worldwide again in the future, and highly recommend their services.”  Hymie Elhai – President, New York Jets