Our Services
Athlete Management
Representing leading professionals including: players, managers and industry broadcasters.
Our Services
Athlete Management
At GSW we manage sports professionals from: American Football, Soccer (Football), Cricket, Athletics, and Boxing. Our trusted reputation allow us to work closely with leagues, rights holders, teams, brands and associations. Offering advice and support based on years of experience, industry knowledge and commercial understanding.
Athlete Management
What we do
Athlete Manegement
What we do
Career Planning
Planning a flexible career path with each client, ensuring such plans are reviewed regularly with the clients ‘team’ and all decisions follow this direction. We also partner with our clients to create a post-career plan for when they finish they retire.
Commercial
We help our clients maximise their earning potential off the field through brand associations, endorsements, sponsorship and corporate partnerships
Legal Advisory
All our clients have direct access to our internal senior legal expertise and where needed, best in practice external legal advice. Our commercial team has a wealth of experience. All types of client agreements are professionally negotiated and managed from start to finish.
Lifestyle Management
By taking life’s pressures away from our clients, we allow them to focus on achieving peak levels of fitness and performance.
Public Representation
We develop and manage our client’s media relations across all forms of media with both senior experienced internal resource and external partners. We ensure that our client’s image and social media presence is fully utilised and protected.
Legal Advisory
All our clients have direct access to our internal senior legal expertise and where needed, best in practice external legal advice. Our commercial team has a wealth of experience. All types of client agreements are professionally negotiated and managed from start to finish.
Lifestyle Management
By taking life’s pressures away from our clients, we allow them to focus on achieving peak levels of fitness and performance.
Career Planning
Planning a flexible career path with each client, ensuring such plans are reviewed regularly with the clients ‘team’ and all decisions follow this direction. We also partner with our clients to create a post-career plan for when they finish they retire.
Commercial
We help our clients maximise their earning potential off the field through brand associations, endorsements, sponsorship and corporate partnerships
Public Representation
We develop and manage our client’s media relations across all forms of media with both senior experienced internal resource and external partners. We ensure that our client’s image and social media presence is fully utilised and protected.
Our Services
Our Brands
We represent players, managers and broadcasters. We work very closely with rights holders, clubs, brands and associations and continue to have a trusted reputation.
Representing high profile talent in domestic, international and franchise cricket. Our strong relationships with associations, governing bodies, rights holders and franchises enables our clients to fulfil their real potential and maximise career earnings.
Representing rights holders, commercial partners and young developing talent that has already performed on the global stage.
We represent top athletes and coaches and help them to build a strong career with strategic planning from college (and NIL agreements), professional to post career. We work tirelessly to get the best deals for our clients through expert negotiating and close relationships with the leagues and franchises.
Working commercially with high profile boxers and promoters to assist in maximising their earning potential, both individually and through promoters and various promotions companies.
We represent players, managers and broadcasters. We work very closely with rights holders, clubs, brands and associations and continue to have a trusted reputation.
Representing high profile talent in domestic, international and franchise cricket. Our strong relationships with associations, governing bodies, rights holders and franchises enables our clients to fulfil their real potential and maximise career earnings.
Representing rights holders, commercial partners and young developing talent that has already performed on the global stage.
We represent top athletes and coaches and help them to build a strong career with strategic planning from college (and NIL agreements), professional to post career. We work tirelessly to get the best deals for our clients through expert negotiating and close relationships with the leagues and franchises.
Working commercially with high profile boxers and promoters to assist in maximising their earning potential, both individually and through promoters and various promotions companies.
General Sports worldwide
“Never say never. Limits, like fears, are just an illusion.” - Michael Jordan
who we are
Our People
Athlete Management
Sam Rush
CEO of General Sports Worldwide
ATHLETE MANAGEMENT
Nick Andrews
General Counsel & COO General Sports Europe
FA Registered & FIFA Licensed Agent
ATHLETE MANAGEMENT
Mark Gottlieb
Managing Director of GSE Talent
FA Registered & FIFA Licensed Agent
ATHLETE MANAGEMENT
James Cross
Managing Director of GSW Cricket
FA Registered & FIFA Licensed Agent
ATHLETE MANAGEMENT
Mark Aspinall
Head of Football
FA Registered & FIFA Licensed Agent
Athlete Management
Ian Luck
Head of Football
FA Registered & FIFA Licensed Agent
ATHLETE MANAGEMENT
Josh Brian
Head of Football Data & Analytics
ATHLETE MANAGEMENT
Chris Fitzsimmons
Women’s Football
Player Liaison
ATHLETE MANAGEMENT
Joanne Orme
General Manager – General Sports Europe
ATHLETE MANAGEMENT
Luke Murphy
Player Liaison
Athlete Management
Jayden Barrington
Talent Identification
ATHLETE MANAGEMENT
Anthony Aluko
Head of Football Performance
ATHLETE MANAGEMENT
Montel Adofo
Performance Coach