General Sports Worldwide

Why GSW

What Our Clients Say

Why GSW

Brian Stedman - EVP, Strategy and Development, Major League Baseball

“General Sports Worldwide was excellent to work throughout the process of filling our Vice President of Analytics role.   They provided us a wide variety of highly qualified candidates throughout the search from within the sports industry and beyond, which helped ensure we were seeing a deep pool of talent with highly relevant experience. We will continue to use them to fill future roles we have at MLB.”

Why GSW

Peter Kent - Chief Commercial Officer, Invited Clubs

“General Sports Worldwide has been a key factor in our efforts to grow our business. They have placed one SVP and three VP roles for our leadership team, while also filling in numerous Director roles, and their year-long training program for our leaders and sellers has been exceptional. Their experience, hustle, network, and training abilities make them very unique. We highly recommend GSW and look forward to continuing our relationship with them for years to come.”

Why GSW

Former President & CEO, Spectacor Sports and Entertainment

“When we wanted to review our Ticket Sales department, General Sports Worldwide was the first call we made. Their Senior-level experience in the sports industry was valuable in providing us with a fresh look at our operation, and their recommendations, insights, and evaluations were spot on. Plus, our staff appreciated and respected their expertise, approach, feedback, and recommendations which made the process very productive.  We would welcome using GSW for future consulting needs.”

Why GSW

Stuart Halberg - CEO, Logitix

” We initially worked with General Sports Worldwide on one Data Science & Analytics search and they found us great talent so quickly that we hired a “rock star” in less than three weeks.  We then used them to fill additional roles and will continue using them for our staffing needs.   

Their approach, network, hustle, and ability to understand our needs and culture are key factors why we will continue using General Sports Worldwide.”

Why GSW

Hymie Elhai - President, New York Jets

“GSW’s industry expertise and experience was valuable in our consulting agreement with them. We look forward to working with General Sports Worldwide again in the future, and highly recommend their services.”

Why GSW

Billy Friess - Senior Director Ticket Sales, Milwaukee Brewers

“General Sports Worldwide hit a homerun on the training they provided. We were really looking for someone to come in, bring energy, and provide our sellers the motivation to hit the ground running as we got into the season; and they didn’t disappoint. GSW has performed at the highest level in each of these roles and established immediate credibility with our group.”

Why GSW

Former Senior Vice President, Ticket Sales & Service Milwaukee Bucks

“General Sports Worldwide has been extremely helpful to us on the business side of the Bucks! We have partnered with them to help train our team throughout the year, and to help us fill crucial roles on our sales teams. Their experience, diligence, and eye for talent are unmatched, and we look forward to continuing to work with them!”

Why GSW

TJ Brightman - CRO, Baltimore Orioles

“General Sports Worldwide was great to work with in filling our Director of Business Analytics role. They provided a wide variety of qualified candidates throughout the search and their approach, network, hustle, and ability to understand our needs and culture were appreciated. We highly recommend their services.”

Why GSW

Sara Daniel - SVP, Ticketing and Premium, Carolina Hurricanes

“General Sports Worldwide does a great job working with our sales and leadership teams. Each session is customized to fit our needs, which is a huge plus! Their experience of having worked for teams is also appreciated because they use relevant real-life examples that our staff hears every day. The reps look forward to working with them and we see immediate results afterwards!”

Why GSW

Brooke Ellenberger - Vice President, Ticket Sales, Tennessee Titans

We used General Sports Worldwide to conduct sales training in 2022 and were thoroughly impressed. The sessions were very engaging and conversational. Our reps have been able to use some of the takeaways in their daily processes. We look forward to having them back in Nashville for future sessions!”

Why GSW

Eric Platte - Vice President of Global Partnerships, Atlanta Hawks

“The training provided by General Sports Worldwide was a slam dunk with our Partnerships team. Being able to tailor fit a training for the sponsorship side of the business was crucial. GSW’s experience, credibility, and track record of success was a key component for building credibility with our team, and they took it from there! We highly recommend GSW and look forward to continuing to work with them in Atlanta.”

Why GSW

James Muladore - Executive Vice President for Administration & Business Affairs, Saginaw Valley State University

” Saginaw Valley State University engaged General Sports Worldwide to determine a market valuation for the naming rights of the University’s athletic facilities. As a NCAA Division II institution this was initially viewed as a challenging assignment. The University, however, was impressed with the thoroughness of GSW’s work. Over a short period of time GSW developed a broad understanding of the University and the community in which it resides. Extensive research on area event and sports venues provided us objective market-based data for the valuation of our sports facilities.

Why GSW

Dominique C. Kropp, Ph.D. - Teaching Professor, Xavier University

“We include theClubhouse® as part of our Introduction to Sport Management. Students interact with the platform by listening to webinars, reading blogs, conducting mentor interviews, and using the Job Board for a resume and cover letter assignment. Connecting with and learning from industry professionals has also been very beneficial for our students.”

Why GSW

Danny Passavoy - Director, Ticket Sales, Premier Lacrosse League

“General Sports Worldwide has been extremely helpful to us on the ticketing side. We have been fortunate to work with them for several years and each session is very customized to fit our needs. Their experience of having worked for teams is also appreciated because they use relevant real-life examples that our staff hears every day. We have been able to see immediate results and our team still talks about the training topics on a consistent basis.”

Why GSW

Cole Butterworth - Vice President, Business Operations, Ontario Hockey League

“We partnered with General Sports Worldwide to speak with our Board of Governors on the importance of people and process. From there, the discussions lead to us having GSW run a Leadership Training Session for all of our club business leaders which represented over 100 attendees. The energy they brought and the knowledge they provided to our teams allowed all of the attendees to be engaged throughout, terrific feedback, and many of us have applied the learnings already. I highly recommend GSW and look forward to working with them in the future.”

Why GSW

Mike Parr - Director of Ticket Sales, Golden State Warriors

“General Sports Worldwide brings the heat! I highly recommend working with General Sports Worldwide as they bring first-hand experience on how to be successful selling B2C and B2B since they have a proven track record across multiple sports and entertainment properties of doing so. Since partnering with them we have become a more efficient sales team. A lot of sales trainers tell you how to do it… General Sports Worldwide shows you how to do it.”

Why GSW

Mark Bloom - Sr. Director of Premium and Hospitality, FC Cincinnati

“We could not be happier with General Sports Worldwide’s job in our search for our Inside Sales Manager. From start to finish, General Sports Worldwide was attentive, collaborative, and communicative throughout the entire process. What sets them apart is their ability to put themselves in their client’s shoes and refuse to settle for anything less than their client’s expectations. I highly recommend General Sports Worldwide for any search a company may have.”

Why GSW

Chris Nikolis - EVP, Business, American Hockey League

“General Sports Worldwide did a terrific job with our teams at a recent Leadership Training session. They were proactive in their preparation, ensuring they focused on the areas most desired by our teams.  They brought energy and knowledge to the meeting, hit the ground running and covered quite a bit. Our team management was engaged throughout, and we have had terrific feedback.  I highly recommend GSW and hope we can find a way to work together in the future.”

Why GSW

Joe Schiavi - Vice President of Ticket Sales and Service, Detroit Tigers

” The Training provided by General Sports Worldwide hit home with everyone in the room, from Inside Sellers to veteran Premium Sellers and Sales Leadership.  GSW has performed at the highest level in each of these roles and established immediate credibility with our audience. We’re excited to continue to work with GSW in Detroit.”

Why GSW

Erin Henning - Senior Director, Lynx Sales & Service, Minnesota Timberwolves and Lynx

 “I highly recommend working with General Sports Worldwide as they bring first-hand experience on how to be successful in selling sports entertainment!  We wanted to bring GSW in as they have sold and led in the WNBA, so they immediately brought respect to the room and everything they discussed resonated with the sales team.  A lot of sales trainers tell you how to do it…General Sports Worldwide gets in the weeds and shows you how to do it.”

Why GSW

Alain Monroy - Director of Global Partnerships, Las Vegas Golden Knights

 “I highly recommend working with General Sports Worldwide as they bring first-hand experience on how to be successful in selling sports entertainment!  We wanted to bring GSW in as they have sold and led in the WNBA, so they immediately brought respect to the room and everything they discussed resonated with the sales team.  A lot of sales trainers tell you how to do it…General Sports Worldwide gets in the weeds and shows you how to do it.”

Why GSW

Scott Baackes - Account Executive, Group Sales, Chicago Wolves

“Thanks to theClubhouse® for helping me secure a role with the Chicago Wolves.  The ability to connect and learn from other successful individuals in the industry, the preparation during the interview process, and building a strong network all played a huge part in landing the role.  This is a fantastic platform to grow and learn about the sports industry.”

Why GSW

Brian Basloe - Chief Executive Officer, Concierge Live

“General Sports was incredible to work in every way; professional, fast, hard-working, well-resourced and committed to fulfilling our unique needs.” 

Why GSW

Billy Prim - Managing Partner, Winston-Salem Dash

“The General Sports Worldwide team were effective and efficient during the process to recruit a new President/GM for our minor league baseball team.”