The GSW Difference

Operating worldwide, our unmatched industry experience, trusted reputation, access to decision-makers, and our diverse service portfolio allows us to lead our clients to success.

Why GSW

Unmatched Experience

Together, with decades of experience we have first-hand experience and understanding of exactly what it takes to succeed in the business of sports. We are athletes, agents, team owners, team executives, lawyers, marketers, recruiters and most importantly dedicated sports fans. With this unique perspective we can provide actionable insights that can help achieve your goals.

Why GSW

Network Depth

Through our time in sports we have built strong long-lasting relationships with key decision makers across the industry including with: sports teams, athletes, governing bodies, agencies and blue-chip brands. GSW has incredible access and connection to the global sports network and is well positioned to leverage it on behalf of our clients.

Why GSW

Trusted

By the sports industry and all others that intersect with it. Our working philosophy ensures that each and every client, project and party receives the highest levels of professionalism and quality of service. Whether its your career, brand, organization or investment – we treat it with the attention-to-detail and care it deserves. It is this commitment which has made General Sports a well respected name in sports.

Why GSW

Full-service

Our service categories naturally flow from one area to another allowing us to offer holistic support to our clients providing them with the tools they need to succeed.

what we do

Our Services

Refined through decades of experience in sport and serving clients at the highest levels we have developed a broad and interconnected service portfolio aimed to ensure our clients are empowered to make impactful decisions to succeed in their unique business objectives.

What we do

Our Services

Refined through decades of experience in sport and serving clients at the highest levels we have developed a broad and interconnected service portfolio curated to ensure our clients are empowered to make impactful decisions to succeed in their endeavours.