Consultancy Services – Ticketing, pricing, digital transformation
Blackpool FC
Fraser Horsfall
Blackpool FC
CONSULTANCY SERVICES•
Building a Smarter Pricing Strategy
Blackpool FC engaged GSW to investigate how the club could increase ticket revenue across its matchday operation, with a particular focus on building a more sustainable and commercially optimised approach to pricing.
PROBLEM
Blackpool FC’s ticket pricing structure was inefficient and inconsistent, leaving revenue opportunities untapped. The club lacked a coherent, data-driven pricing strategy and had underperforming areas within its pricing architecture
SOLUTION
GSW applied its established ticketing methodology — combining data analysis, pricing strategy, supporter consultation and operational review — to conduct a detailed audit of Blackpool’s pricing architecture, identify underperforming areas, and recommend targeted changes supported by a clear communication strategy and improvements to the digital booking journey.
RESULTS
Blackpool achieved a significant uplift in ticket revenue as a direct result of GSW’s engagement – without significant price increases for the majority of supporters. The improvements were achieved through strategy and communication, not simply charging more.
CLIENTS SAY•
General Sports Worldwide’s industry expertise and experience were valuable in helping us evaluate our structure, systems, and staffing as part of our consulting agreement with them. They provided us with excellent insights, assessments, and recommendations that we were able to implement. We look forward to working with General Sports Worldwide again in the future, and highly recommend their services.
Hymie Elhai
President New
York Jets
GSW was excellent to work with. We will continue to use them at MLB.
Brain Stedman
EVP Strategy and Development
Major League Baseball
