Leading the world in the business of sports
Our experience WILL help you win.
General Sports Worldwide (GSW) is a full-service sports management and marketing agency, built on the belief that sport has the power to unify.
Our team has spent years working worldwide at the highest levels of the industry – in senior executive roles at some of the world’s most recognised sports clubs, organisations and commercial operations and and representing elite athletes in a host of sports.
We bring that experience, trusted reputation, access to decision-makers and our diverse service portfolio to everything we do – to lead our clients to success.
Success in sporting business
Our services are designed to empower clients with the expertise and insights needed to succeed. We have developed a broad and interconnected service portfolio which reflects our team’s decades of experience.
From athlete representation and club consultancy services to executive search and team mergers and acquisitions, we deliver holistic solutions tailored to your unique objectives. Our full-service approach ensures seamless, exclusive support across every facet of sports business – backed by unmatched industry connections and a proven track record of results.
Making a difference. One room at a time
At General Sports Worldwide (GSW), we believe that operating in sport carries a responsibility that extends beyond commercial results. Sport has the power to bring communities together – and that means we have a role to play in giving back to the communities around us.
The Suite Dreams Project is one of the most meaningful ways we put that belief into action.
Professional Baseball. Built The Right Way
The United States Professional Baseball League (USPBL), powered by Mortgage Matchup, brings professional baseball to the Detroit area – with a model built around innovation, quality of play and genuine player development.
Since it was founded in May 2016 by General Sports, the USPBL has established itself as one of the most exciting developmental leagues in American sport – a place where talented players are taken seriously, developed properly and given a genuine shot at the Major Leagues.
General Sports Worldwide’s industry expertise and experience were valuable in helping us evaluate our structure, systems, and staffing as part of our consulting agreement with them. They provided us with excellent insights, assessments, and recommendations that we were able to implement. We look forward to working with General Sports Worldwide again in the future, and highly recommend their services.
GSW was excellent to work with. We will continue to use them at MLB.
