WE HELP BUILD THE BEST PLAYERS, PARTNERSHIPS,
LEADERS AND TEAMS.

FOR THE FUTURE OF SPORT.

Sport has the potential to provide unique opportunities for brands to cultivate emotional connections with consumers to drive tangible results. We guide our clients to utilise sports as a platform to increase customer engagement, raise brand awareness, and ultimately increase revenue streams.

Operating worldwide, our unmatched industry experience, access to key decision-makers, and knowledge of developing trends within sports allows us to assist our clients in executing opportunities to exceed their goals and objectives.

Sport has the potential to provide unique opportunities for brands to cultivate emotional connections with consumers to drive tangible results. We guide our clients to utilise sports as a platform to increase customer engagement, raise brand awareness, and ultimately increase revenue streams.

Operating worldwide, our unmatched industry experience, access to key decision-makers, and knowledge of developing trends within sports allows us to assist our clients in executing opportunities to exceed their goals and objectives.

ABOUT US

Founded on the premise that nothing can unite people like the power of sports, General Sports Worldwide is a full service sports marketing and management agency. Our leadership team offers unrivalled experience serving in the most senior executive roles across all sports leagues and teams.

Our Founder has owned teams in multiple sports and continents. We have long-standing personal relationships with the highest levels of decision makers in the sports industry worldwide. We know first-hand from our leadership vantage point, exactly what it takes to succeed in the business of sports. Our organisation’s flat structure allows us to truly leverage our teams broad capabilities and sports business acumen with the agility of a smaller entrepreneurial firm.

ABOUT US

Founded on the premise that nothing can unite people like the power of sports, General Sports Worldwide is a full service sports marketing and management agency. Our leadership team offers unrivalled experience serving in the most senior executive roles across all sports leagues and teams.

Our Founder has owned teams in multiple sports and continents. We have long-standing personal relationships with the highest levels of decision makers in the sports industry worldwide. We know first-hand from our leadership vantage point, exactly what it takes to succeed in the business of sports. Our organisation’s flat structure allows us to truly leverage our teams broad capabilities and sports business acumen with the agility of a smaller entrepreneurial firm.

OUR EXPERIENCE

WHAT WE DO

Sponsorship Brokering

Helping rights holders and brands across multiple sports to build iconic partnerships.

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Player Representation

Representing leading professionals including: players, managers and industry broadcasters.

Team Mergers & Acquisition

Guiding individuals through the every moment of purchasing or selling a sports team.

Read more

Executive Search

Sourcing the highest quality candidates from across the world, ensuring an excellent fit.

Read more

Consulting

Utilising our industry experience, knowledge and contacts to realise client ambitions.

Read more

Diversity Initiatives

Implementing initiatives to make meaningful difference that provides tangible results for individuals, communities and organizations.

Read more

At GSW we work closely with rights holders and brands helping them to forge leading partnerships to accelerate their business aims. Our cutting edge research team and sport industry acumen allows us to find the right opportunities for brands and rights holders alike to build truly impactful partnerships.

Sponsorship Brokering

Helping rights holders and brands across multiple sports to build iconic partnerships.

Read more

Read more

Player Representation

Representing leading professionals including: players, managers and industry broadcasters.

Team Mergers & Acquisition

Guiding individuals through the every moment of purchasing or selling a sports team.

Read more

Executive Search

Sourcing the highest quality candidates from across the world, ensuring an excellent fit.

Read more

Consulting

Utilising our industry experience, knowledge and contacts to realise client ambitions.

Read more

Diversity Initiatives

Implementing initiatives to make meaningful difference that provides tangible results for individuals, communities and organizations.

Read more

At GSW we represent sports professionals from: American Football, Soccer, Cricket, Athletics, Rugby, Motorsport and Golf. Our trusted reputation allow us to work closely with leagues, rights holders, teams, brands and associations. Offering advice and support based on years of experience, industry knowledge and commercial understanding. We handle everything from team transfers, partnerships, endorsements, promotions and logistical support.

Sponsorship Brokering

Helping rights holders and brands across multiple sports to build iconic partnerships.

Read more

Read more

Player Representation

Representing leading professionals including: players, managers and industry broadcasters.

Team Mergers & Acquisition

Guiding individuals through the every moment of purchasing or selling a sports team.

Read more

Executive Search

Sourcing the highest quality candidates from across the world, ensuring an excellent fit.

Read more

Consulting

Utilising our industry experience, knowledge and contacts to realise client ambitions.

Read more

Diversity Initiatives

Implementing initiatives to make meaningful difference that provides tangible results for individuals, communities and organizations.

Read more

Our leaders have been owners, chairman and chief executives of major sporting clubs and multi-million-dollar sports agencies. Our unique experience, insight and connections paired with our research team allows us to identify and assess opportunities, then guide individuals, in the purchase and sale of professional sports teams.

Sponsorship Brokering

Helping rights holders and brands across multiple sports to build iconic partnerships.

Read more

Read more

Player Representation

Representing leading professionals including: players, managers and industry broadcasters.

Team Mergers & Acquisition

Guiding individuals through the every moment of purchasing or selling a sports team.

Read more

Executive Search

Sourcing the highest quality candidates from across the world, ensuring an excellent fit.

Read more

Consulting

Utilising our industry experience, knowledge and contacts to realise client ambitions.

Read more

Diversity Initiatives

Implementing initiatives to make meaningful difference that provides tangible results for individuals, communities and organizations.

Read more

Sponsorship Brokering

Helping rights holders and brands across multiple sports to build iconic partnerships.

Read more

Read more

Player Representation

Representing leading professionals including: players, managers and industry broadcasters.

Team Mergers & Acquisition

Guiding individuals through the every moment of purchasing or selling a sports team.

Read more

Executive Search

Sourcing the highest quality candidates from across the world, ensuring an excellent fit.

Read more

Consulting

Utilising our industry experience, knowledge and contacts to realise client ambitions.

Read more

Diversity Initiatives

Implementing initiatives to make meaningful difference that provides tangible results for individuals, communities and organizations.

Read more

Leveraging our global network of sports industry connections and multi-sport experience to identify the best candidates to join their organizations. We ensure candidates are the best fit for our clients considering: Culture, DEI, Leadership Style, Capabilities, Talent Evaluation, and Personality while sharing the values of the organization and moving the business forward.

Sponsorship Brokering

Helping rights holders and brands across multiple sports to build iconic partnerships.

Read more

Read more

Player Representation

Representing leading professionals including: players, managers and industry broadcasters.

Team Mergers & Acquisition

Guiding individuals through the every moment of purchasing or selling a sports team.

Read more

Executive Search

Sourcing the highest quality candidates from across the world, ensuring an excellent fit.

Read more

Consulting

Utilising our industry experience, knowledge and contacts to realise client ambitions.

Read more

Diversity Initiatives

Implementing initiatives to make meaningful difference that provides tangible results for individuals, communities and organizations.

Read more

GSW works with international sports organizations and brands, that seek to utilise the global platform of sports to fuel their business. Whether its boosting brand awareness, or diversifying revenue streams – GSW works hand-in-hand with our clients to realize their all of their strategic goals.

Sponsorship Brokering

Helping rights holders and brands across multiple sports to build iconic partnerships.

Read more

Read more

Player Representation

Representing leading professionals including: players, managers and industry broadcasters.

Team Mergers & Acquisition

Guiding individuals through the every moment of purchasing or selling a sports team.

Read more

Executive Search

Sourcing the highest quality candidates from across the world, ensuring an excellent fit.

Read more

Consulting

Utilising our industry experience, knowledge and contacts to realise client ambitions.

Read more

Diversity Initiatives

Implementing initiatives to make meaningful difference that provides tangible results for individuals, communities and organizations.

Read more

GSW has recognised the important role sport has to be a flagship example of DEI on a global scale. GSW has advised the NFL, NCAA and other organizations (Fritz Pollard Alliance, NASCAR and the Boys & Girls Clubs of America to name a few) on designing programs that will advance their DEI initiatives.

Sponsorship Brokering

At GSW we work closely with rights holders and brands helping them to forge leading partnerships to accelerate their business aims. Our cutting edge research team and sport industry acumen allows us to find the right opportunities for brands and rights holders alike to build truly meaningful/impactful partnerships.

Player Representation

At GSW we represent professional sports people from a broad range of sports including; American Football, Soccer, Cricket, Athletics, Rugby and Golf. Our trusted reputation within the industry allow us to work closely with leagues, rights holders, teams, brands and associations. Offering advice and support based on years of experience, industry knowledge and commercial understanding. We handle everything from team transfers, partnerships, endorsements, promotions and logistical support.

Team Mergers & Acquisition

Our leaders have been owners, chairman and chief executives of major sporting clubs and multi-million-dollar sports agencies. Our unique experience, insight and connections paired with our research team allows us to identify and assess opportunities, then guide individuals, in the purchase and sale of professional sports teams.

Executive Search

We leverage our global network of sports industry connections and senior level experience across multiple sports to identify the best candidates to join their organizations. We ensure candidates are the best fit for our clients in terms of Culture, DEI, Leadership Style, Capabilities, Talent Evaluation, and Personality while sharing the values of the organization and moving the business forward.

Consulting

GSW works with international sports organizations and brands, that seek to utilise the global platform of sports to fuel their business. Whether its boosting brand awareness, or diversifying revenue streams – GSW works hand-in-hand with our clients to realize their all of their strategic goals.

Diversity Initiatives

GSW has recognised the important role sport has to be a flagship example of DEI on a global scale. GSW has advised the NFL, NCAA and other professional and corporate organizations (Fritz Pollard Alliance, NASCAR and the Boys & Girls Clubs of America to name a few) on designing programs that will successfully advance their diversity and inclusion initiatives.

LEADERSHIP

Andy Appleby

Michael Huyghue

Stephen Curnow

Lou De Paoli

Jez Moxey

Sam Rush

For more than three decades, Andy has been at the forefront of sports. From an All-American champion wrestler to becoming a top executive of the NBA’s Detroit Pistons to then Club Chairman and owner of Derby County Football Club (EPL and Champions League). As Chairman, it is Andy’s reach and the relationships he has built throughout his career that make the concept of a Sports Team M&A division appealing to prospective investors and current team owners alike.

Andy has sold every ticket, suite and sponsorship; Managed at every level of team sports; And also owned at every level of professional sports - on both sides of the Atlantic. In addition he has built and grown his very own award winning baseball league and ballpark.

Andy has a Master’s Degree in Sports Management and a Bachelor of Science in English from Springfield College in Massachusetts. He serves on the Board of Directors for the General Sports Foundation/Suite Dreams Project. Andy was awarded the prestigious Ernst & Young Entrepreneur of the Year Award in 2002.

CONTACT ANDY

Founder & Chairman

Managing Director of NA Player Representation and Diversity Initiatives

Executive Vice President of Sponsorship Brokering

Managing Director Executive Search and Team Consulting

Head of Sport Team Mergers & Acquisitions

CEO of General Sports Europe Player Representation

Andy Appleby

Michael Huyghue

Stephen Curnow

Lou De Paoli

Jez Moxey

Sam Rush

Michael is respected as one of the most prominent figures in the sports industry with a career spanning 30 years. Huyghue founded and directed, as Commissioner, of the United Football League, raising over $200m in seed money. The UFL operated for four nationally televised seasons, competing directly against the NFL.

In 2001, Michael launched a highly successful Sports and Entertainment Agency, Axcess Sports & Entertainment. Axcess represented professional athletes, Olympians and entertainers across multiple sports. Huyghue has partnered with or represented celebrities and athletes like Magic Johnson, Oscar De La Hoya, Snoop Dogg to name a few.

CONTACT MICHAEL

Founder & Chairman

Managing Director of NA Player Representation and Diversity Initiatives

Executive Vice President of Sponsorship Brokering

Managing Director Executive Search and Team Consulting

Head of Sport Team Mergers & Acquisitions

CEO of General Sports Europe Player Representation

In 1994, Huyghue ran football operations for the NFL start up Jacksonville Jaguars. Under his leadership the Jaguars collected more wins in their first five seasons than any other new franchise in the history of the NFL, including a remarkable two AFC Championship game appearances.

Huyghue gained widespread prominence in 1991 as the youngest and one of the first black general managers in professional football with the NFL’s World League of American Football. He went on to hold the most senior position in the league reporting directly to a committee of NFL owners. Michael also sat on the Management Council Executive Committee, the College Advisory Committee and the Committee on Minority Hiring.

Andy Appleby

Michael Huyghue

Stephen Curnow

Lou De Paoli

Jez Moxey

Sam Rush

Stephen has over 25 years working in the sports industry, uniquely as a rights holder, sports agent and brand owner. He started his career working for the Coca-Cola Company in Europe in a number of brand marketing roles culminating his seven years as the regions Sponsorship Manager responsible for both football and music.

Following his passion for sport Stephen joined the Football Association as Sponsorship Manager for Euro 96, the hugely successful European Football Championships held in England, following that with the appointment as the EPLs first Commercial lead under football’s iconic leader Rick Parry. During that period Curnow would oversee significant growth in the League’s commercial revenue.

On leaving the EPL Stephen spent 6 successful years as Senior Vice President of Commercial for Benfield Sports, a new London based sports agency. During that period Stephen delivered 2 significant deals in motorsport, firstly Telefonica as title sponsor of the Suzuki MotoGP team and the establishment of the FIM Grand Prix Speedway Series.

CONTACT STEPHEN

Founder & Chairman

Managing Director of NA Player Representation and Diversity Initiatives

Executive Vice President of Sponsorship Brokering

Managing Director Executive Search and Team Consulting

Head of Sport Team Mergers & Acquisitions

CEO of General Sports Europe Player Representation

Stephen was then headhunted to join the industry leading agency SFX Sports - to manage commercial income for the agency’s 750 iconic athletes, and then staying on when the agency was acquired by Wasserman Media Group. During this period Stephen concluded a number of successful partnerships including Castrol, Umbro, Yahoo!, Intel, P&G and MSN.

More recently Stephen’s sports experience has been as a Commercial Director in F1. During his 12 years in the sport he has presided over some of the most significant sponsorships including Coca-Cola, Microsoft, Unilever, BWT, NEC, American Movil and Diageo – establishing himself as one of the industries most experienced, creative and talented executives.

Andy Appleby

Michael Huyghue

Stephen Curnow

Lou De Paoli

Jez Moxey

Sam Rush

DePaoli brings General Sports Worldwide 27 years of sports leadership experience, most recently as Executive Vice President and Chief Revenue Officer for the New York Mets (MLB) 7.5 years. Prior to that he was Executive Vice President & Chief Marketing Officer for the Pittsburgh Pirates (MLB) and Executive Vice President & Chief Marketing Officer for the Atlanta Spirit (Atlanta Hawks (NBA), Atlanta Thrashers (NHL), and State Farm Arena). Previously, he worked for the NBA League Office in Team Marketing and Business Operations (TMBO) where he rose to the position of VP, Team Marketing & Business Development; served with the Florida (now Miami) Marlins as VP, Sales; and began his career with the Worcester IceCats (AHL) in their inaugural season in 1994 as VP of Sales.

CONTACT LOU

Founder & Chairman

Managing Director of NA Player Representation and Diversity Initiatives

Executive Vice President of Sponsorship Brokering

Managing Director Executive Search and Team Consulting

Head of Sport Team Mergers & Acquisitions

CEO of General Sports Europe Player Representation

DePaoli has established a reputation in the industry for recruiting, training, and developing some of the best talent in the sports and entertainment industry, as well as being regarded as an innovative and charismatic leader who was at the forefront of embracing business analytics. At each of the stops in his career he has assembled a top-notch team of top sales and marketing talent to generate revenue, which has been driven by the information and analysis provided by the team’s business analytics department. This combination has resulted in a data-driven culture that has been driving results through an emphasis on development, business intelligence, and execution.

Lou graduated from the University of Massachusetts with a B.A. in Management of Professional Sports Organizations.

Andy Appleby

Michael Huyghue

Stephen Curnow

Lou De Paoli

Jez Moxey

Sam Rush

Jez has enjoyed a long and illustrious career within the English football world and is recognized as one of game’s leading chief executives, having been named FC Business Chief Executive of the Year in 2015.

In a 16-year spell as CEO of Wolverhampton Wanderers FC, Jez led two Premier League promotions and handled hundreds of millions of pounds of player contracts and transfer fees, whilst maintaining the team’s position as the 10th most profitable club in the sport over a five-year period (Deloitte). In 2016, he headed the sale of Wolverhampton Wanderers FC to Chinese conglomerate, Fosun International in a deal worth £50m. In addition, he increased shareholder value through strategic facility developments and was involved in several high-profile sport construction projects.

CONTACT JEZ

Founder & Chairman

Managing Director of NA Player Representation and Diversity Initiatives

Executive Vice President of Sponsorship Brokering

Managing Director Executive Search and Team Consulting

Head of Sport Team Mergers & Acquisitions

CEO of General Sports Europe Player Representation

As CEO of Stoke City FC, Jez drove the construction of a 28,000 capacity stadium, part funded by a 10-year naming rights deal and a share investment agreement with the City Council. That project helped transform the club into a hugely attractive proposition for sale and Jez guided the takeover of Stoke by an Icelandic consortium. Currently, Jez serves on the board of the EFL, the Professional Game Board and Professional Football’s Negotiation and Consultative Committee as well as previously serving on the FA Board, FA Council and various Premier League committees.

Andy Appleby

Michael Huyghue

Stephen Curnow

Jez Moxey

Sam Rush

Sam is an executive with 20 years’ experience in the sport and entertainment sector. A former professional rugby player with Saracens and qualified solicitor Sam has held the posts of COO at SFX Sports Group, President of international business at the Wasserman Media Group (WMG) and President & CEO of Derby County Football Club.

Sam has previously held long term roles as a board member of the Amateur Boxing Association and as Treasurer of the British Association for Sport and Law.

Sam on two occasions has been named as one of the top 3 most influential agents in the world by Sport Business and over a period of many years as one of the top 50 most influential people in sport by the Times newspaper. Sam was voted by executives within English football as the CEO of the Year in the 2014/15 season.

CONTACT SAM

Founder & Chairman

Managing Director of NA Player Representation and Diversity Initiatives

Executive Vice President of Sponsorship Brokering

Managing Director Executive Search and Team Consulting

Head of Sport Team Mergers & Acquisitions

CEO of General Sports Europe Player Representation

Lou De Paoli

Brodie Waters

Nick Andrews

Travis Apple

Brodie Waters has a career in sports that spans over twenty years, working with the premier leagues and athletes in the industry. As the founder and President of IMAC Consulting, Inc., Waters provided consulting services to various teams in the NFL as well as for major media outlets - including ESPN. Widely regarded as an expert on the NFL salary cap, Waters is the creator of the Roster Management System, which provides advanced analytical data and in-depth contract analysis and statistical interpretation. In addition, Waters served as a consultant to various agents and organizations, aiding on subjects ranging from negotiation tactics, client management and revenue generation. For more than 10 years he worked with the PGA TOUR, leading the efforts of the World Golf Hall of Fame, overseeing the global expansion of the brand and building relationships with its members.

During his 7 years as Vice President at Axcess Sports & Entertainment, he was responsible for all aspects of the Football Division, which included contract negotiations for clients including Vince Wilfork, Adam Jones and Jon Beason to name a few. Waters also oversaw recruiting and client maintenance, along with securing endorsements for clients. His role also involved leading the agency’s consulting business, event production and management.

CONTACT BRODIE

Senior Vice President of Player Representation

COO of General Sports Europe

Vice President of Executive Search and Team Consulting

Waters began his career in sports working for the Jacksonville Jaguars in the Personnel Department. A graduate of the University of North Florida, where he was also captain of the men’s basketball team.

Brodie Waters

Nick Andrews

Travis Apple

Nick has 20 years of experience in the sport, advertising and entertainment sectors. A qualified solicitor, Nick has worked at renowned international law firm Bird & Bird before joining Clear Channel. Nick was Group Counsel to SFX Sports Group handling some of the highest profile and highest value football transfers in history as well as more than 200 commercial, sponsorship and broadcasting agreements. At Clear Channel Nick was a key legal and commercial influence in the European business and was a UK Board Member, UK General Counsel, Property Director, Group Company Secretary and Head of Corporate Compliance.

CONTACT NICK

Senior Vice President of Player Representation

COO of General Sports Europe

Vice President of Executive Search and Team Consulting

Brodie Waters

Nick Andrews

Travis Apple

Apple brings General Sports Worldwide 14 years of sports leadership experience, most recently as the Chief Revenue Officer for Event Dynamic. Prior to that he was Vice President of Ticket Sales & Service for the Miami Marlins (MLB) and Senior Director of Team Marketing and Business Operations (TMBO) where he oversaw ticketing for all of the NBA, WNBA, and G-League teams. He was also the Vice President of Ticket Sales & Service for the Phoenix Suns (NBA), Phoenix Mercury (WNBA), Arizona Rattlers (AFL), and Northern Arizona Suns (G-League). Prior to that, he was the Senior Director of Ticket Sales for the Orlando Magic (NBA), and the Director of Business Development for the Pittsburgh Pirates (MLB). He began his career with the Atlanta Hawks (NBA), Atlanta Thrashers (NHL), and State Farm Arena.

CONTACT TRAVIS

Senior Vice President of Player Representation

COO of General Sports Europe

Vice President of Executive Search and Team Consulting

Apple has a proven track record of success across multiple sports organizations and has an outstanding reputation in the industry for identifying, training, and developing top talent. At each of the stops in his career he has assembled top sales teams to generate revenue regardless of team performance. In addition, Apple also has written a book Hustle Your Way to success in Sports Sales as well as hosts a weekly podcast 52 Weeks of Hustle where he sits down with industry leaders to discuss their career path and what it takes to be successful.

Andy Appleby

Founder & Chairman

CONTACT ANDY

Michael Huyghue

Managing Director of NA Player Representation and Diversity Initiatives

CONTACT MICHAEL

Stephen Curnow

Executive Vice President of Sponsorship Brokering

CONTACT STEPHEN

Lou De Paoli

Managing Director Executive Search and Team Consulting

CONTACT LOU

Jez Moxey

Head of Sport Team Mergers & Acquisitions

CONTACT JEZ

Sam Rush

CEO of General Sports Europe Player Representation

CONTACT SAM

Brodie Waters

Senior Vice President of Player Representation

CONTACT BRODIE

Nick Andrews

COO of General Sports Europe

CONTACT NICK

Travis Apple

Vice President of Executive Search and Team Consulting

CONTACT TRAVIS

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