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Leading the world in the business of sports

Detroit • London • Manchester • Riyadh
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INTRODUCING GSW•

Our experience WILL help you win.

We are a full-service sports management and marketing agency built on the belief that sport has the power to unify.

Our team has spent years working worldwide at the highest levels of the industry – in senior executive roles at some of the world’s most recognised sports rights holders, organisations, national governing bodies, and commercial operations and representing elite athletes in a host of sports.

We bring that experience, trusted reputation, access to decision-makers and our diverse service portfolio to everything we do – to lead our clients to success.

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EFL
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Sheffield Wednesday
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Reading
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Charlton Athletic
Burnley
Philadelphia Flyers
New York Jets
IBU
Blackpool
Bournemouth
International Ice Hockey Federation
Barnsley
Northampton Saints
Exeter Chiefs
Golden State Warriors
Canadian Premier League
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Las Vegas Formula One
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ATW Partners
SPFL
World Baseball Softball Confederation
Adelaide 36ers
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Aquatics GB
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Services•

Success in sporting business

Our services are designed to empower clients with the expertise and insights needed to succeed. We have developed a broad and interconnected service portfolio which reflects our team’s decades of experience.

From athlete representation and club consultancy services to executive search and team mergers and acquisitions, we deliver holistic solutions tailored to your unique objectives. Our full-service approach ensures seamless, exclusive support across every facet of sports business – backed by unmatched industry connections and a proven track record of results.

SUITE DREAMS PROJECT•

Making a difference. One room at a time

At GSW we believe that operating in sport carries a responsibility that extends beyond commercial results. Sport has the power to bring communities together – and that means we have a role to play in giving back to the communities around us.

The Suite Dreams Project is one of the most meaningful ways we put that belief into action.

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United States Professional Baseball League•

Professional Baseball. Built The Right Way

The United States Professional Baseball League (USPBL), powered by Mortgage Matchup, brings professional baseball to the Detroit area – with a model built around innovation, quality of play and genuine player development. 

Since it was founded in May 2016 by General Sports, the USPBL has established itself as one of the most exciting developmental leagues in American sport – a place where talented players are taken seriously, developed properly and given a genuine shot at the Major Leagues.

Fifty three USPBL players have been signed up by Major League organisations, with seven having advanced to MLB rosters.

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CLIENTS SAY•
Jennifer Rizzotti
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Josh Stokes
Jacob Brown
Ben Wilmot
Craig Goslin
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Will Grigg
Brian Basloe
Dan Ballard new contract
A J Tomeny
Robbie Brady
Max Cobb
Seattle Mariners
Bryan Lodigiani

General Sports Worldwide has been extremely valuable in helping us evaluate our business operations and develop a game plan to make structural and staffing changes that set us up for growth. Their industry expertise and experience allowed us to focus on implementing best practices, talent development & training, as well as fill a key leadership role. We look forward to continuing to work with General Sports Worldwide and encourage teams to become familiar with their services.

Jennifer Rizzotti
President
Connecticut Sun

General Sports Worldwide’s industry expertise and experience were valuable in helping us evaluate our structure, systems, and staffing as part of our consulting agreement with them. They provided us with excellent insights, assessments, and recommendations that we were able to implement. We look forward to working with General Sports Worldwide again in the future, and highly recommend their services.

Hymie Elhai
President
New York Jets

GSW was excellent to work with. We will continue to use them at MLB.

Brian Stedman
EVP Strategy and Development
Major League Baseball

Working with GSW's Phil (Korklin) and Brian (Howard) has been one of the best decisions of my career. They've consistently supported me and had my best interests at heart. Their knowledge and guidance is allowing me to go on an amazing journey which I feel lucky to be sharing with them.

Josh Stokes
Professional footballer
Bristol City FC

I've been with GSW's Phil (Korklin) and Brian (Howard) since I first signed with an agent and wouldn't be where I am without them. They have always been there for me, during difficult times both on and off the pitch, and have done everything they can to help me get to the best position I can be in. I can't recommend them highly enough. They do everything to allow you to just focus on performing on the pitch.

Jacob Brown
Professional footballer
Scotland & Reading FC

I have been working with GSW's Mark (Gottlieb) now for over 10 years. He started supporting me when I first began my scholarship and has guided me through two transfers and two loan moves. Not only has mark assisted with brokering the transfers but has been a huge support with off field matters such as house purchases, tax management, financial planning and health/welfare affairs. Mark has been an amazing support to me and my family. He is an intermediary but I also class him as a good friend.

Ben Wilmot
Professional footballer
Stoke City FC

General Sports Worldwide has been a valuable resource for the Saginaw Spirit and the OHL the past few years. The Spirit recently engaged with them to conduct a market valuation of our corporate partnership assets including our arena, event park, theater and conference room naming rights. We are very impressed with the thoroughness, depth and quality of GSW's work. Their senior level expertise in the sports industry is extremely helpful across many fronts as they have "walked a mile in our shoes." We have seen a considerable return in our investment with GSW and plan on continuing our relationship with them for many seasons to come. General Sports Worldwide has talented, high character people that have become a major ingredient to the fabric of the Saginaw Spirit family. I highly recommend them!

Craig Goslin
President/Managing Partner/Governor
Saginaw Spirit Hockey Club

GSW's Mark Gottlieb has been my agent since I was 16-years-old at Chelsea. He has been a real positive influence in my life – as a player and a person. From day one, Mark has always put my best interests first and his experience and guidance is always there for me. I trust Mark 100%. He has been a huge support for both myself and my family over the last 10 years.

Dujon Sterling
Professional footballer
Glasgow Rangers FC

I have been represented by General Sports Worldwide for many years and can't thank them enough for the guidance, support, and opportunities they have provided throughout my career. Their expertise has helped me progress as a player both at club and international level. They have also been instrumental in creating opportunities beyond actually playing football by providing a platform to launch my broadcasting career as a pundit. They put my best interests first and I would highly recommend GSW to any player, regardless of where they are in their career journey.

Will Grigg
Professional footballer
Northern Ireland & Forest Green Rovers FC

General Sports Worldwide has been incredible to work with over the past few years. We have used them to hire talented members on our team and for their marketing consulting services – working on our creative look and social media. They are experienced, professional, hard-working, and have become a valued partner.

Brian Basloe
CEO
Concierge Live

Myself and GSW's Mark (Gottlieb) have been working together now for over 10 years. I couldn’t imagine having the same career without Mark’s constant support and help along the way. His constant belief and support in me has helped me through every bump in the road. Having someone who is always in your corner that you can trust and rely upon is such a key to be able to perform on the pitch. I can’t thank him enough.

Dan Ballard
Professional footballer
Northern Ireland & Sunderland AFC

The General Sports Worldwide team has been a great partner for us over the past few months. Working specifically with our leadership team, they've shown impressive adaptability and flexibility to our sales climate, and have made a meaningful impact in our sales & service approach this offseason. Their ability to simplify concepts in a relatable way has made it easy for us to see immediate improvement, while being excited about the long-term results on the bottom line as well.

A.J. Tomeny
Vice President, Ticket Sales & Service
Nashville Predators

I have been represented by GSW’s Stuart Richardson for almost two decades and teaming up with him was certainly one of the wisest decisions I’ve made. He has helped me navigate the highs and lows of a career in professional football, as well as numerous transfers and contract negotiations. I know I’m more than a client to Stuart – we are also good friends and will remain close long after my career in football has come to an end.

Robbie Brady
Professional footballer
Republic of Ireland

We’ve worked with General Sports Worldwide for more than a year and have found them to be reliable and trusted partners. As an International Federation stewarding a sport in a condensed period of time during the<br /> year, it’s incredibly important for us to know who and how many fans we have, where they are, what’s caused changes in their interest over time and what this means for us. GSW has done this. In particular, their<br /> proprietary insights capabilities and strategic consulting approach have allowed us to better determine biathlon’s footprint globally and through this has bolstered our ability to communicate these realities to our<br /> commercial and broadcast partners for measurable gain.

Max Cobb
Secretary General
International Biathlon Union (IBU)

We recently had the General Sports Worldwide team conduct a sales training visit with our team. Their real-world experience gave them instant credibility and relatability for our reps, and the applicability of their sales concepts has led to immediate wins, including a six-figure suite deal within a month following the visit. In addition, the ongoing support to ensure effective reinforcement has added new skill sets for both managers and sales reps.

Marc Mahoney
Director, Suite & Group Sales
Seattle Mariners

General Sports Worldwide brought a level of insight and efficiency to our hiring process that exceeded expectations. Their ability to identify and engage high-caliber talent for a specialized role like Director of Analytics was impressive. The process was smooth, transparent, and tailored to our goals. We’re thrilled with the outcome.<br />

Bryan Lodigiani
Vice President of Strategy & Analytics
Tepper Sports & Entertainment