General Sports Worldwide
Our experience will help you win.
General Sports Worldwide
Why General Sports Worldwide?
GSW is a full-service sports marketing and management firm that was established on the premise that nothing can unite people like the power of sports. Our team has unmatched experience having worked in the top executive positions across a breadth of premier sports organizations. Operating worldwide, our unrivalled industry experience, trusted reputation, access to decision-makers, and our diverse service portfolio allows us to lead our clients to success.
Our experience will help you win.
WHY General Sports worldwide
The GSW Difference
Unmatched Experience
Together, with decades of experience we have first-hand experience and understanding of exactly what it takes to succeed in the business of sports.
Network Depth
Through our time in sports we have built strong long-lasting relationships with key decision makers across the industry including: sports teams, athletes, governing bodies, agencies and blue-chip brand.
Trusted
By the sports industry and all others that intersect with it. Our working philosophy ensures that each and every client, project and party receives the highest levels of professionalism and quality of service.
Full-service
Our service categories naturally flow from one area to another allowing us to offer holistic support to our clients providing them with the tools they need to succeed.
Together, with decades of experience we have first-hand experience and understanding of exactly what it takes to succeed in the business of sports.
Through our time in sports we have built strong long-lasting relationships with key decision makers across the industry including: sports teams, athletes, governing bodies, agencies and blue-chip brand
By the sports industry and all others that intersect with it. Our working philosophy ensures that each and every client, project and party receives the highest levels of professionalism and quality of service.
Our service categories naturally flow from one area to another allowing us to offer holistic support to our clients providing them with the tools they need to succeed.
what we do
Our Services
Refined through decades of experience in sport and serving clients at the highest levels we have developed a broad and interconnected service portfolio aimed to ensure our clients are empowered to make impactful decisions to succeed in their unique business objectives.
WHY General Sports worldwide
Our Services
Refined through decades of experience in sport and serving clients at the highest levels we have developed a broad and interconnected service portfolio aimed to ensure our clients are empowered to make impactful decisions to succeed in their unique business objectives.
Sponsorship Brokering
Player Representation
Team Mergers & Acquisition
Executive Search
Consulting
Diversity Initiatives
What we do
Our Services
Refined through decades of experience in sport and serving clients at the highest levels we have developed a broad and interconnected service portfolio aimed to ensure our clients are empowered to make impactful decisions to succeed in their unique business objectives.
Sponsorship Brokering
Player Representation
Sponsorship Brokering
Player Representation
Team Mergers & Acquisition
Executive Search
Consulting
Diversity Initiatives
Team Mergers & Acquisition
Executive Search
Consulting
Diversity Initiatives
Our Mission
Through our experience and elite network we provide global best in class service to our clients, building long and strong relationships by upholding honesty and integrity.
who we are
Our People
Sports Team M&As
Andy Appleby
Founder & Chairman
Executive Search
Lou DePaoli
President Executive Search and Team Consulting
ATHLETE MANAGEMENT / DIVERSITY / CONSULTING
Michael Huyghue
Managing Director of North America
ATHLETE MANAGEMENT
Sam RushÂ
CEO of General Sports Europe
Our Values
What We Stand For
Integrity is fundamental to all the work we do. In an industry where relationships and trust are so important, it is our tireless commitment to honesty and doing what is right that cements our place in the sports world.
As an organization, we believe that continuous improvement and growth are essential for the long-term success of our employees, clients, and partners.
At General Sports Worldwide we promote a culture that enables us to commit; to success, quality, our clients, our partners and one another. In our years of experience we understand this is an essential element to succeed in the business of sports.
Teamwork is essential in sports. To facilitate collaboration, knowledge sharing, and networking, we have designed a flat organizational structure that empowers our team. By working together, we can achieve great things and make a positive impact in the sports industry.
We are ambitious in our objectives, ideas and strive to deliver. We actively seek new opportunities and work together to overcome new challenges.
General Sports worldwide
What Our Clients Say About Us
“General Sports Worldwide’s industry expertise and experience were valuable in helping us evaluate our structure, systems, and staffing as part of our consulting agreement with them. They provided us with excellent insights, assessments, and recommendations that we were able to implement.  We look forward to working with General Sports Worldwide again in the future, and highly recommend their services.” Hymie Elhai – President, New York Jets
