Athlete. Player. Manager. Broadcaster.

TALENT REPRESENTATION

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Ben Wilmot
Stoke City FC
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Athlete. Player. Manager. Broadcaster. Trusted Across All Sports and Broadcasting. •

Trusted Across All Sports and Broadcasting.

At General Sports Worldwide (GSW), our licensed agents represent elite professionals across football (soccer), cricket, athletics and boxing. Our trusted reputation enables close collaboration with leagues, teams, brands and governing bodies worldwide.

Built on decades of experience and industry knowledge, we provide comprehensive support to athletes, players, managers, and broadcasters at every stage of their careers. From monitoring data and analytics, contract negotiations and commercial partnerships to media relations and lifestyle management, our expertise ensures clients maximise their potential both on and off the field.

 

Why choose GSW for representation?

  • We have one of the largest representation agencies by portfolio size.
  • Our team has proven expertise across multiple sports.
  • We have a global network that opens doors across leagues and markets.
  • We offer a genuine, full service personal approach – not a transactional one.
  • We have full compliance with applicable governing body regulations.
OUR TALENT•
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OUR VALUES•

Expert Support For Your Career Success.

We deliver end-to-end career management tailored to each client’s unique goals. Our integrated services cover every aspect of professional life, allowing you to focus on peak performance while we handle the rest. 

Our multidisciplinary team combines legal expertise, commercial acumen, and strategic planning to navigate the complexities of modern sports careers. Whether you’re an emerging talent or an established professional, we provide the guidance, protection, and opportunities you need to build a lasting legacy in sport and beyond.  

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CAREER PLANNING

We plan flexible career paths which are reviewed regularly with each client’s team, ensuring all decisions align with long-term goals. We also partner with clients to create comprehensive post-career plans for life after retirement.
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Commercial Representation

We maximise earning potential through strategic brand associations, endorsements, sponsorships and corporate partnerships that align with your personal brand and values.
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Legal Advisory

We provide direct access to senior legal expertise and best-in-practice external counsel. Our experienced commercial team professionally negotiates and manages all client agreements from start to finish.
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Lifestyle Management

We take life’s pressures away from our clients, allowing them to focus exclusively on achieving peak performance levels without distraction.
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Public Relations

We develop and managing client media relations across all platforms with experienced internal resources and external partners, ensuring your image – and social media presence – is fully optimised and protected.
Your Team•

Our team

CLIENTS SAY•
Dan Ballard new contract
Will Grigg
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Ben Wilmot
Jacob Brown
Josh Stokes
Robbie Brady

Myself and GSW's Mark (Gottlieb) have been working together now for over 10 years. I couldn’t imagine having the same career without Mark’s constant support and help along the way. His constant belief and support in me has helped me through every bump in the road. Having someone who is always in your corner that you can trust and rely upon is such a key to be able to perform on the pitch. I can’t thank him enough.

Dan Ballard
Professional footballer
Northern Ireland & Sunderland AFC

I have been represented by General Sports Worldwide for many years and can't thank them enough for the guidance, support, and opportunities they have provided throughout my career. Their expertise has helped me progress as a player both at club and international level. They have also been instrumental in creating opportunities beyond actually playing football by providing a platform to launch my broadcasting career as a pundit. They put my best interests first and I would highly recommend GSW to any player, regardless of where they are in their career journey.

Will Grigg
Professional footballer
Northern Ireland & Chesterfield FC

GSW's Mark Gottlieb has been my agent since I was 16-years-old at Chelsea. He has been a real positive influence in my life – as a player and a person. From day one, Mark has always put my best interests first and his experience and guidance is always there for me. I trust Mark 100%. He has been a huge support for both myself and my family over the last 10 years.

Dujon Sterling
Professional footballer
Glasgow Rangers FC

I have been working with GSW's Mark (Gottlieb) now for over 10 years. He started supporting me when I first began my scholarship and has guided me through two transfers and two loan moves. Not only has mark assisted with brokering the transfers but has been a huge support with off field matters such as house purchases, tax management, financial planning and health/welfare affairs. Mark has been an amazing support to me and my family. He is an intermediary but I also class him as a good friend.

Ben Wilmot
Professional footballer
Stoke City FC

I've been with GSW's Phil (Korklin) and Brian (Howard) since I first signed with an agent and wouldn't be where I am without them. They have always been there for me, during difficult times both on and off the pitch, and have done everything they can to help me get to the best position I can be in. I can't recommend them highly enough. They do everything to allow you to just focus on performing on the pitch.

Jacob Brown
Scotland & Reading FC

Working with GSW's Phil (Korklin) and Brian (Howard) has been one of the best decisions of my career. They've consistently supported me and had my best interests at heart. Their knowledge and guidance is allowing me to go on an amazing journey which I feel lucky to be sharing with them.

Josh Stokes
Professional footballer
Bristol City FC

I have been represented by GSW’s Stuart Richardson for almost two decades and teaming up with him was certainly one of the wisest decisions I’ve made. He has helped me navigate the highs and lows of a career in professional football, as well as numerous transfers and contract negotiations. I know I’m more than a client to Stuart – we are also good friends and will remain close long after my career in football has come to an end.

Robbie Brady
Professional footballer
Republic of Ireland