Commercial consulting that moves the needle

Consultancy Services

Consultancy Services•

Drawing on industry experience, contacts and knowledge to realise client ambitions.

At General Sports Worldwide (GSW), we work directly with clubs, rights holders and sporting organizations to identify and unlock commercial growth. Our consulting team has direct experience inside major clubs – they understand the pressures, the constraints and the opportunities that exist in your world.

Since launching our Club Commercial Consultancy division, we have worked with clubs across the Premier League, English Football League, rugby, cricket and motor sport, delivering measurable uplifts in revenue, efficiency and supporter engagement.

Why choose GSW for consultancy services?

We have delivered record matchday and season ticket revenues for clubs across the football pyramid.
We secured significant ticketing revenue uplifts at a variety of organizations, including Premier League, Championship and League One clubs.
We have generated hospitality revenue growth without capacity increases at top-flight outfits.
We are market leaders in the business of sport – with the consulting team advising successfully on projects in football, cricket, rugby, boxing and motor sports.

About Us

Your GSW Team•

Our team

OUR VALUES•

Ticketing strategy and revenue

We bring more than 20 years of ticketing experience to this work, including insight from direct experience inside clubs and organizations. Our approach combines detailed data analysis, supporter consultation, pricing strategy and digital infrastructure review – always with a clear eye on both commercial outcomes and long-term fan relationships.

Hospitality and matchday

We have helped clubs significantly increase hospitality revenue without adding a single seat. The opportunity in hospitality is rarely about more capacity – it is about the right product, the right pricing structure, and the right customer journey. Our work in this area includes product architecture, tiered pricing, facility improvement recommendations, digital booking infrastructure and ongoing operational support.

Partnership and sponsorship sales

Modern commercial strategy in sport is built on data, insight and process. We take an analytical approach to commercial prospecting – identifying the right brand categories, understanding target businesses’ objectives and building genuine partnerships rather than transactional deals.

Data insights and fan intelligence

We use a proprietary methodology to quantify and map fan bases across almost any sport or country. This intelligence informs commercial decisions around sponsorship, ticketing, media rights and international development – replacing assumptions with evidence.

Digital transformation:

We have helped clubs introduce, upgrade and optimise digital ticketing systems – working with suppliers to manage technical integration, stakeholder communication and fan adoption. Digital ticketing delivers significant operational efficiency and commercial control – but only when the ecosystem around it is properly aligned.

Brand Consultancy•

Drawing on industry experience, contacts and knowledge to realise client ambitions.

At General Sports Worldwide we proudly work with brands that have a clear ambition: they want to leave their rivals trailing in their wake.

We’ve helped businesses, sports clubs, athletes, leagues and national federations demonstrate who they are, what they stand for and what more they can achieve in the future.

We believe we are uniquely placed as many of our key staff members have decades of experience of working – or competing – in elite sport. That means you can trust them to understand the nuances, the markets, and audience expectations.

Using our unrivalled expertise, we polish our clients’ identity, take a fresh look at how they would like to be viewed and find new ways to generate revenue.

We combine strategy with ideas that make an impact, helping brands to grow, develop and, perhaps most importantly, give them the edge over their competitors.

Why choose GSW for brand consultancy services?

There are so many misconceptions about the benefits of sports sponsorships but using our vast experience we can help you navigate a complex field and maximise opportunities.
Sports sponsorship creates memorable fan moments that engage new customers while enhancing the matchday experience, all while delivering genuine ROI. It provides a powerful platform to tell a brand’s story and build a larger digital following. With the flexibility to align with marketing and CSR objectives, it also strengthens brand awareness and trust among highly engaged, loyal audiences, and can drive B2B sales through premium hospitality and experience-led opportunities.
We will take a deep dive into your brand’s current marketing strategy and budget, business development plans, alongside defining the target audience and wider business aims & objectives.
Once we understand your brand’s marketing objectives, we will use our talent and experience, alongside available data analyst tools, to identify initial partnership avenues and speak to the market to understand the scope of opportunities to collaborate across sport and venue.
Once we have spoken to the market we will provide a recommendations report outlining the various opportunities available, and advising our recommendations for maximising the impact of your marketing budget, based on your brand’s objectives.
After agreeing on partnership rights holder and asset targets with your brand, we will lead the negotiation with rights holders and secure excellently aligned partnerships on your behalf.
We combine proven industry experience with deep global rightsholder relationships to unlock unique opportunities and deliver results.

About Us

CLIENTS SAY•