First class consulting that moves the needle

Rights Holders, Brands and Communications Consulting

Consulting Services•

Drawing on industry experience, contacts and knowledge to realise client ambitions.

At GSW, we work directly with rights holders and sporting organizations to identify and unlock commercial growth. Our consulting team has direct experience inside major clubs – they understand the pressures, the constraints and the opportunities that exist in your world.

Since launching our consultancy in 2022, we have delivered significant, measurable increases in revenue, as well as improvements in operational efficiency and fan engagement, for rights holders across a broad range of sports and competitions, including the Premier League, English Football League, rugby, cricket, motorsport and Olympic sport.

Additionally, our brand consultancy expertise supports brands both with and without prior experience with sport partnerships, navigate the industry with opportunities and activations which best align with their business’ marketing objectives and target audiences.

OUR SERVICES•

Ticketing and Technology

We bring more than 20 years of ticketing and technology experience to this work, including insight from direct experience inside rights holders and organizations. Our approach combines detailed data analysis, supporter consultation, pricing strategy and digital infrastructure review – always with a clear eye on commercial outcomes, better understanding of fanbase and long-term fan engagement. We have helped rights holders introduce, upgrade and optimize digital ticketing systems – working with suppliers to manage technical integration, stakeholder communication and fan adoption.

Hospitality and year-round venue optimization

We have helped rights holders significantly increase their matchday and non-matchday revenue without adding a single seat. The opportunity in hospitality is rarely about more capacity – it is about the right product, the right pricing structure, and the right customer journey. Our work in this area includes product architecture, tiered pricing, facility improvement recommendations to create greater year-round usage potential, digital booking infrastructure and ongoing operational support.

Commercial partnership sales and strategy

Modern commercial strategy in sport is built on data, insight and process. We take an analytical approach to commercial prospecting – identifying the right brand categories, understanding target businesses’ objectives and building genuine partnerships rather than transactional deals. Additionally, our experience and services extend beyond just sales, with strategic expertise in inventory valuation, digital and non-digital inventory management and developing a compelling rights holder story.

Fan data and intelligence insights

We use a quantifiable proprietary methodology to map fan bases and track fan engagement across almost any sport and country in a longitudinal manner. This intelligence informs commercial decisions around sponsorship, ticketing, media rights and international development – replacing assumptions with evidence.

Helping brands navigate the sports industry

With extensive experience helping brands achieve their business objectives and a deep understanding of the global sports industry, we help brands unlock the value of sports partnerships. From identifying rights holders and opportunities that align with business goals and target audiences, to activating and managing partnerships, we ensure every sponsorship delivers maximum impact and value.

Why choose GSW for consulting services?

We are market leaders in the business of sports with over 100 years’ worth of combined experience and expertise in driving significant uplifts in commercial revenue across rights holders and organizations in a range of professional sports and domains.
We are a hands-on agency and believe embedding ourselves within your organization is the best way to achieve success.
We have the flexibility to work in a manner which suits your organization’s needs.
We are passionate about what we do, passionate about the clients we work with, and passionate about forging strong relationships which produce outstanding results.

Case studies

Your GSW Team•

Our team

Brand Consulting•

Drawing on industry experience, contacts and knowledge to realise client ambitions.

At General Sports Worldwide we proudly work with brands that have a clear ambition: they want to leave their rivals trailing in their wake.

We’ve helped businesses, sports clubs, athletes, leagues and national federations demonstrate who they are, what they stand for and what more they can achieve in the future.

We believe we are uniquely placed as many of our key staff members have decades of experience of working – or competing – in elite sport. That means you can trust them to understand the nuances, the markets, and audience expectations.

Using our unrivalled expertise, we polish our clients’ identity, take a fresh look at how they would like to be viewed and find new ways to generate revenue.

We combine strategy with ideas that make an impact, helping brands to grow, develop and, perhaps most importantly, give them the edge over their competitors.

Why choose GSW for brand consulting services?

There are so many misconceptions about the benefits of sports sponsorships but using our vast experience we can help you navigate a complex field and maximise opportunities.
Sports sponsorship creates memorable fan moments that engage new customers while enhancing the matchday experience, all while delivering genuine ROI. It provides a powerful platform to tell a brand’s story and build a larger digital following. With the flexibility to align with marketing and CSR objectives, it also strengthens brand awareness and trust among highly engaged, loyal audiences, and can drive B2B sales through premium hospitality and experience-led opportunities.
We will take a deep dive into your brand’s current marketing strategy and budget, business development plans, alongside defining the target audience and wider business aims & objectives.
Once we understand your brand’s marketing objectives, we will use our talent and experience, alongside available data analyst tools, to identify initial partnership avenues and speak to the market to understand the scope of opportunities to collaborate across sport and venue.
Once we have spoken to the market we will provide a recommendations report outlining the various opportunities available, and advising our recommendations for maximising the impact of your marketing budget, based on your brand’s objectives.
After agreeing on partnership rights holder and asset targets with your brand, we will lead the negotiation with rights holders and secure excellently aligned partnerships on your behalf.
We combine proven industry experience with deep global rightsholder relationships to unlock unique opportunities and deliver results.

About Us

CLIENTS SAY•