Athlete. Player. Manager. Broadcaster.

TALENT REPRESENTATION

Ben Wilmot

Stoke City FC

Athlete. Player. Manager. Broadcaster. Trusted Across All Sports and Broadcasting. •

Trusted Across All Sports and Broadcasting.

At General Sports Worldwide (GSW), our licensed agents represent elite professionals across football (soccer), cricket, athletics and boxing. Our trusted reputation enables close collaboration with leagues, teams, brands and governing bodies worldwide.

Built on decades of experience and industry knowledge, we provide comprehensive support to athletes, players, managers, and broadcasters at every stage of their careers. From monitoring data and analytics, contract negotiations and commercial partnerships to media relations and lifestyle management, our expertise ensures clients maximise their potential both on and off the field.

Why choose GSW for representation?

We have one of the largest representation agencies by portfolio size.
Our team has proven expertise across multiple sports.
We have a global network that opens doors across leagues and markets.
We offer a genuine, full service personal approach – not a transactional one.
We have full compliance with applicable governing body regulations.

About Us

OUR TALENT•

OUR VALUES•

Expert Support For Your Career Success.

We deliver end-to-end career management tailored to each client’s unique goals. Our integrated services cover every aspect of professional life, allowing you to focus on peak performance while we handle the rest.

Our multidisciplinary team combines legal expertise, commercial acumen, and strategic planning to navigate the complexities of modern sports careers. Whether you’re an emerging talent or an established professional, we provide the guidance, protection, and opportunities you need to build a lasting legacy in sport and beyond.

CAREER PLANNING

We plan flexible career paths which are reviewed regularly with each client’s team, ensuring all decisions align with long-term goals. We also partner with clients to create comprehensive post-career plans for life after retirement.

Commercial Representation

We maximise earning potential through strategic brand associations, endorsements, sponsorships and corporate partnerships that align with your personal brand and values.

Legal Advisory

We provide direct access to senior legal expertise and best-in-practice external counsel. Our experienced commercial team professionally negotiates and manages all client agreements from start to finish.

Lifestyle Management

We take life’s pressures away from our clients, allowing them to focus exclusively on achieving peak performance levels without distraction.

Public Relations

We develop and managing client media relations across all platforms with experienced internal resources and external partners, ensuring your image – and social media presence – is fully optimised and protected.

Your Team•