United And Underpinned By Top Talent
Our people
General Sports Worldwide is built on the quality of its people.
Our team brings together senior professionals from across the sports industry — people who have worked inside clubs, agencies, governing bodies and commercial organizations at the highest level.
That depth of first-hand experience is what makes GSW different.
Corporate
Andy Appleby
Founder and Chairman
Sam Rush
Chief Executive Officer & FA Registered Lawyer
Matt Orme
Chief Financial Officer
Fraser Nicholson
Director of Communications
Talent Representation
Mark Gottlieb
Executive Vice President, Global Football, FA Registered & FIFA Licensed Football Agent
Mark Aspinall
Senior Vice President, Head of Global Football, FA Registered & FIFA Licensed Agent
Brian Howard
Senior Vice President, Global Football, FA Registered & FIFA Licensed Agent
Phil Korklin
Senior Vice President, Global Football, FA Registered & FIFA Licensed Agent
Josh Brian
Vice President, Head of Football Data & Analytics
Joanne Orme
General Manager
Stuart Richardson
FA Registered & FIFA Licensed Agent
Luke Murphy
FA Registered & FIFA Licensed Agent
Darren McBay
FA Registered & FIFA Licensed Agent
David Ball
Talent ID & Player Liaison Manager
Jeff Freeman
Head of Track & Field
Tom Stalker
Head of Boxing
Jack Morley
Head of Social Media
Club, Brand & Communications Consultancy
Nicola Adkin
Executive Vice President, Commercial Operations
Ian Birtley
Senior Vice President, Commercial
Brandon Furse
Senior Vice President, Ticketing and Technology
Ashley Peden
Senior Vice President, Commercial
Michael Baker
Vice President, Commercial Operations
Mohammad Khan
Vice President, General Sports Strategy Group
Wasim Haq
Head of EMEA
Matt Stewart
Senior Partnership Sales Manager
Alfie Zak
Commercial Executive
Executive Search
Lou DePaoli
President, Executive Search and Team Consulting
Cuyler Holmquist
Vice President, Executive Search, Strategic Consulting and Analytics
Mergers & Acquisitions
Jez Moxey
Head of Sport Team Mergers and Acquisitions