Barrow AFC join roster of GSW’s partner clubs

General Sports Worldwide is delighted to announce it has added Barrow AFC to its roster by agreeing an exclusive commercial consultancy partnership focused on driving commercial growth and unlocking new revenue opportunities for the Cumbrian club.

Under the agreement, GSW will work closely with the National League club to develop and implement a comprehensive commercial strategy designed to increase revenue.

The partnership will focus on identifying revenue streams, delivering value-led commercial partnership opportunities and creating long-term commercial sustainability.

Sam Rush, Chief Executive Officer of General Sports Worldwide, said:

We are incredibly proud to have entered into a commercial consultancy partnership with Barrow.

“We have worked in a similar capacity with a host of clubs and enjoyed great success and we are looking forward to helping Barrow unlock their commercial potential.

“We believe there is significant untapped value within the Club’s commercial portfolio, and we look forward to working closely with everyone at Barrow AFC to maximise those opportunities.

Barrow’s Chairman Paul Hornby added:

We are delighted to be working in partnership with General Sports Worldwide. Their track record, industry knowledge and extensive commercial network make them an ideal partner as we aim to grow our off the pitch revenue and focus on a successful season ahead.