GSW partners with iconic sportswear brand to identify new opportunities

GSW Consultancy is pleased to announce an exclusive commercial partnership with hummel UK, Ireland, Australia and New Zealand – a strategic relationship focused on strengthening the sportswear brand’s presence and expanding commercial opportunities across key markets.

GSW will work closely to identify new opportunities and support the brand’s continued growth across the sports and lifestyle sectors.

The partnership will focus on delivering long-term value for rights holders, clubs, partners and customers, while creating new avenues to expand hummel’s reach and commercial presence.

Sam Rush, Chief Executive Officer at GSW, said:

We are delighted to partner exclusively with hummel UK – one of the most respected and recognisable brands in sport.

“We look forward to working with them to unlock new opportunities across a number of sports, build meaningful partnerships and deliver long-term commercial success.

The Danish sportswear brand is renowned globally for its distinctive chevrons and rich sporting heritage. The brand supplies performance apparel and teamwear across professional sport, including three Premier League clubs, as well as grassroots sport, education and lifestyle markets.

Neil Burke, Chief Executive Officer of hummel UK, Ireland, Australia and New Zealand, added:

GSW’s industry knowledge, relationships and experience speak for themselves. We’re looking forward to working closely with Sam and the team as we accelerate our commercial strategy, open up new opportunities and support the next phase of hummel’s growth.