GSW proud to be supporting Soccer Aid for UNICEF

General Sports Worldwide’s Consultancy division is proud to be supporting Soccer Aid for UNICEF ahead of its 20th anniversary event at the London Stadium on 31 May, 2026.

For the second year running, GSW’s Nicola Adkin this year alongside Alfie Zak has worked closely with the Soccer Aid Production team on on-sale planning for this milestone event – the world’s biggest celebrity football match.

GSW’s role has focused on providing modelling and ticketing expertise, acting as a key link between the event organiser, and the third-party ticketing provider to help ensure a seamless experience for all attendees.

We’re proud to be partnering once again with such a fantastic team in support of an event that delivers real impact beyond the pitch.

Soccer Aid for UNICEF continues to be a powerful example of how sport can bring people together for a greater cause.