GSW supporting leading aquatics national governing body

General Sports Worldwide Consultancy is proud to be working to develop new sponsorship and partnership opportunities for Aquatics GB.

With a strong track record of delivering commercial growth for sports rights holders, clubs and brands, GSW has been entrusted by the national governing body for Swimming, Para Swimming, Diving, Artistic Swimming, and Water Polo to help drive increased revenue.

The agreement will see GSW focus on securing long-term partnerships that reflect Aquatics GB’s values, support its athletes and programmes, and create value for all parties.

Aquatics GB has transformed Great Britain into a global powerhouse in aquatic sports. Through Olympic medals, World Championship titles, record-breaking performances and sustained success across multiple disciplines, it is widely regarded as one of the UK’s most successful sporting organisations.

Sam Rush, GSW’s Chief Executive Officer, said:

We are delighted to be working with Aquatics GB to identify and develop new commercial sponsorship and partnership opportunities.

“They have been the driving force behind success for Britain’s elite swimmers, water polo players, artistic swimmers and divers on the world’s biggest stages, whilst also supporting the wider aquatics community.

“We look forward to helping them connect with brands that share their values and create commercial partnerships that deliver meaningful value.

Drew Barrand, Chief Executive Officer of Aquatics GB, commented:

It’s important that we continually strive to grow commercial revenue and we are confident that partnering with General Sports Worldwide Consultancy will help us do just that.

 “Our aim, with GSW’s help, is to build meaningful relationships with brands that will help support our athletes, strengthen our sports, and create lasting value for the wider aquatics community.

Written by: Fraser Nicholson

Published on: 11 August 2026

Categories: Company News, Client News